For B2B leaders with complex sales cycles
Win the big accounts you have been chasing for years.
We install an engine that makes your company known and expected inside your target accounts, before the first call. The technical term is programmatic ABM. For you, it means warm meetings, without cold outreach volume.
- Priority account list in 1 week
- Full engine in 8 weeks, or 2 weeks of work free
- The system runs in your stack and belongs to you
- Media budget 100% transparent, no markup
- Signal detected
- Account warming up
- Engagement measured
- Your team calls
The real problem
Cold outreach does not sign big accounts.
Your reps call people who do not know them. The result: rejection, silence, unsubscribes. That is not a talent problem. It is a timing and trust problem.
People reject salespeople for two reasons only. They are not relevant at that moment. Or they are unknown and untrusted. Fix both, and the rejection stops.
What the research says
of your market is actively buying at any given time. The rest will not convert, whatever your budget.
LinkedIn B2B Institute × Ehrenberg-Bass
of buying journeys end with a vendor the buyer already knew on day one. Start unknown, and you almost always lose.
Bain
more likely to be chosen when buyers already know you, at comparable offer and price.
Bain
people decide a B2B purchase together. Convincing one contact is not enough.
Forrester
In other words: know who is in a buying phase, and already be known by the whole buying group when it starts. That is the job of our engine.
How it works
Four disciplines. One engine.
The principle: focus your visibility on the right accounts, detect the right moment, then hand over to your team. Here are the four steps.
The list
Who deserves your attention?
We build the list of every account that matches your ideal customer. Then we rank it: priority accounts, the bench, the rest. One list, one truth, validated with you.
The signals
When are they ready?
A radar watches those accounts around the clock: hiring, funding, new decision makers, activity on your website. Every signal warms or cools the account. Silence counts too.
The ads
How does the whole group discover you?
Campaigns aimed only at your priority accounts. No budget wasted on the general public. The whole buying group sees your message, not just your contact person.
The action
Who acts, on what, and when?
When an account turns warm, the right person on your team gets notified, with full context. Clear rules, agreed together, applied every time.
And every cycle makes the engine sharper. Every meeting teaches it which signals open doors. Every warm meeting costs less than the one before.
The roles
We run the engine. You run the deals.
Us, in the engine room
- Install the full system in your stack. You own it.
- Keep the list fresh and relevant
- Tune the signals, campaigns and rules
- Human review every week
- Monthly report: coverage, visibility, temperature
You, in the conversations
- Warm calls with accounts that are ready
- Discovery, negotiation, signature
- Act on notifications within the agreed time
- Tell us what opens doors in the field
Nobody pretends to be you. Ever. The engine never talks to your market: it decides who your team talks to today.
Where this comes from
Built on five years alongside B2B sales teams.
From Cold To Warm was born out of We Are Sales, the B2B community we have run for five years: more than 85 podcast interviews, more than 60 speakers on stage, more than 1,000 event attendees.
For five years we watched what works and what fails across dozens of sales teams. This engine is the synthesis of those observations, backed by research from Bain, Forrester and the LinkedIn B2B Institute.
Our commitment
Hard deadlines. Miss one, and we work for free.
Week 1
Your priority account list is delivered.
Week 8
The full engine is running in your stack.
Missed deadline?
Two weeks of work, free.
No vague promises about results nobody can guarantee. A clear commitment on what we control: the speed and quality of the installation.
The investment
The price follows your list, not our hours.
Priority accounts
The full engine: buying group mapped, all signals, individual ads, action rules per account.
per account, per month
The bench
Signals and ads on the accounts likely to enter a buying phase next.
per contact, per month
The rest of the market
Signal watching only. An account that moves gets promoted.
per contact, per month
- Installation: eight weeks of building, billed as transparent working days.
- Follow-up included: weekly human review, tuning and a monthly report.
- Media budget: 100% passed through to the platforms, no markup. It scales with your list.
Exact numbers depend on your market and the size of your list. That is the first topic of the call.
Your questions
What business leaders ask us
What exactly is programmatic ABM?
ABM stands for account-based marketing: focusing sales and marketing on a precise list of accounts, instead of spraying the whole market. Programmatic means the signal detection and the campaigns run continuously, automatically and measurably. You do not need to know these terms. The engine applies them for you.
Another vendor that will spam in our name?
No. The engine sends no messages to your market. It makes your company visible through targeted ads, detects warm accounts, and tells your team who to call. Your reps keep every conversation. Nobody pretends to be you.
We already do outreach. Why is that not enough?
Because ~5% of your market is buying at any given time, and 81% of buyers choose among vendors they already knew on day one. Outreach alone arrives too late, with people who do not know you. The engine fixes timing and trust before the call.
How do we know it is working?
You see everything: the list and its ranking, the signals captured, the ad coverage, the temperature of every account. Monthly report, weekly review. And the first indicator shows up fast: the quality of the meetings your team takes.
What do you need from us?
Little, but precise things: validate the list with your sales lead, one workshop on your message, access to your existing tools, and acting on notifications within the agreed time. The rest is our job.
And after the eight weeks?
We stay in the engine room: weekly human review, tuning, monthly report. Your team sells, the engine runs. The system is installed in your tools and belongs to you. If we ever leave, it stays.
Who is this for, and who is it not for?
Built for B2B companies chasing high-value accounts, with several decision makers and sales cycles of months. Not built for transactional volume sales, where short cycles and call volume are enough.
What is the next big logo you want to sign?
Let us talk about your list. A 30-minute call, no strings attached: we look at your market and you leave with a clear view, whether we work together or not.