Terms
Terms and conditions
Last updated: 24 July 2026
These terms govern your use of fromcoldtowarm.com and the general framework of our commercial services. Our services are sold to businesses only; they are not aimed at consumers. For a specific engagement, the signed proposal and its general conditions ("Algemene voorwaarden") are the binding contract and prevail over this page.
1. Who we are
This website and the "From Cold To Warm" services are provided by Collaby BV (BE 0744.962.770), with registered office at Steenbergstraat 25, 3078 Kortenberg, Belgium ("we", "us", "our"). You can reach us at hello@fromcoldtowarm.com.
2. Use of this website
You may use this website for lawful purposes only. You agree not to misuse it, attempt to gain unauthorised access, disrupt it, or scrape it at a scale that burdens our infrastructure. We may change, suspend or withdraw any part of the site at any time without notice.
3. No binding offer
The information, prices, benchmarks and examples on this website are indicative and for general information. They are not an offer and do not create a contract. A binding agreement between us only comes into existence when a proposal is signed by both parties.
4. Our services
We design, build and operate "programmatic ABM" systems: target-account research and list building, signal design and data capture, advertising setup and management, engagement scoring, action logic and reporting. The precise scope of any engagement is defined in the relevant proposal. Sales execution, closing and internal adoption at the client remain the client's responsibility unless expressly agreed otherwise in writing.
5. Proposals, orders and the binding contract
Each paid engagement is governed by a written proposal and its general conditions. Those general conditions set out, among other things, scope, pricing (one-off installation, per-contact engine subscription, media pass-through and any variable fee), payment terms, minimum term and notice, intellectual property, confidentiality, liability and applicable law. In case of any conflict between this page and a signed proposal, the signed proposal and its general conditions prevail.
6. Best-efforts obligation
Our services are a best-efforts obligation (inspanningsverbintenis). We do not guarantee any particular revenue, number of meetings, pipeline or closed deals. Any performance-based arrangement (for example a variable fee tied to buying-group engagements, or a delivery guarantee stated in the proposal) applies only on the terms written in that proposal.
7. Fees and payment
Fees, payment terms and invoicing are set out in the applicable proposal. Unless stated otherwise, invoices are payable within 30 days (NET30). Late payment may, in line with Belgian law on combating late payment in commercial transactions, give rise to interest and a fixed compensation for recovery costs, and may lead us to suspend performance. All amounts are exclusive of VAT unless stated otherwise.
8. Third-party platforms
Our services depend on third-party platforms (advertising platforms, data and enrichment providers, AI providers, automation and cloud services, and communication channels). Changes, downtime, price changes or restrictions at those third parties are outside our control and may be passed on or lead to a scope adjustment.
9. Data protection
We handle personal data in line with our privacy policy. Where we process personal data on behalf of a client, our data processing agreement applies. Our legal basis for processing business contact data in the course of account-based marketing is explained in our legitimate interest assessment. Each client remains responsible for the lawfulness of the data it provides and of its own outreach.
10. Intellectual property
Our methodology, templates, prompts, automations, configuration patterns, frameworks and know-how remain our property. Client data, brand assets and client-specific content remain the client's property. This website's content may not be copied or reused without our written permission.
11. Liability
To the extent permitted by law, our liability towards clients is limited as set out in the general conditions of the applicable proposal. We are not liable for indirect or consequential damage, loss of profit, or reputational damage. Nothing in these terms excludes or limits liability that cannot be excluded or limited under Belgian law, including liability for fraud or intentional fault.
12. Changes to these terms
We may update these terms from time to time. The version published here at the date shown at the top applies. Material changes to a live engagement are handled through the applicable proposal, not by changing this page.
13. Applicable law and jurisdiction
These terms are governed by Belgian law. Any dispute falls within the jurisdiction of the courts of the judicial district in which Collaby BV has its registered office (Leuven, Brussels area), unless mandatory law provides otherwise.